Essential Internet Marketing Tools for Automotive Businesses

Marketing goods and services on Internet can be one of the cheapest and efficient ways to promote businesses. Hence, it can be the best medium for local businesses such as auto dealerships to market their business. Traditional marketing methods (like TV’s, Radio’s and papers), make it difficult for automotive dealers to tell each and every individual about their existence, and then educate them about the various models, designs, brands and services they offer. Internet on the other hand helps auto dealers to share information about their products and services.

Essential Internet marketing services
Knowing that Internet is one of the popular marketing tools available for auto dealers, many of them think that visitors or potential consumers will simply come once they put up a website. But the truth is that you need to use proper marketing services to make your website effective to bring in quality leads which eventually turn into sales.

Let us know in detail about the various Internet marketing methods, which are found to be beneficial for automotive dealers.

Interactive web design: One of the important things you need to have as part of successful Internet marketing strategy is an interactive website. It means that your website should be appealing, eye-catching, fast loading and user-friendly, which makes it easy for the customer to navigate through your website. An automotive business website should specifically concentrate on providing interesting product catalog features with required amount of graphics to highlight the various unique features of different models of automobiles. Besides this, make sure that your website also offers easy to use e-commerce tools such as shopping carts, which enables customers to pay for products and services easily.

Site submission: After your website is fully loaded with all the required promotional features, you need to submit your website to the major search engines. Site submission helps your website to come up whenever a potential customer searches for the products or services you offer. Right submission tools will enable your website appear in the search engines, Internet directories etc.

SEO: It is not enough to have an online presence; the target customers should feel your online presence. You need to optimize your website in such a way that it gets listed in the first few results whenever the customer is looking for particular model, brand or unique feature that you offer. Search Engine Optimization (SEO) is a vital tool that makes it possible. When your website comes first in the results page, it will influence the customer look in to your website for the product he wants.

LSS
Local Search Submissions (LSS) are very helpful for local auto business as they precisely target the local and search terms. Major search engines like Google, Yahoo, and Bing are displaying them as part of their organic search results. In recent times, Google especially is giving more preference to local listings. The conversion rate using this tool is often higher than others as the potential customer will be more interested in the auto dealer in his area.

PPC: Pay per click feature is very useful in increasing the traffic for your website. This method enables you to place your website in the ‘sponsored listings’ of search results on Internet. If any of the reader watches your ad, finds it interesting and clicks on it, then he/she will be diverted to your website. For this, you need to pay some amount for every click.

Display advertising: Display advertising is a major tool which helps in increasing the visibility of your dealership online. This method, your ads appear on various web pages and browsers to reach the relevant audience. Your ads may be in the form of web banners and posters which may contain static or animated images of vehicles, along with audio or visual elements. This is an attractive and efficient way of catching the attention of customers.

Advantages
Unlike traditional media, Internet marketing is always on. Shoppers can visit your website anytime and from anywhere to check what you have to offer. It’s like 24 hours-a-day and 7 days-a-week marketing.

Cost effective: Huge amount of information about all the varieties of automobiles and their particular features, along with the services you provide to the customers can be made available on the Internet using above tools at a very cheaper price.

Better ROI: Probably, this is the only marketing strategy which makes use of limited investment, but offers quick and better return on investment. It is also a best strategy which is highly predictable, which enables you to assess the success of your strategy in the initial stages only and then modify it accordingly to avoid losses.

As the Internet user population is growing day by day, it is very wise for automobile business owners to opt for Internet marketing strategies. These are cost effective and they also minimize the effort and time required to generate sales.

Automotive Repair Marketing – The Key to a Successful Shop

If you are a business owner and you would like to increase your revenue, it is important for you to understand automotive repair marketing and how this is a key to a successful shop. The automotive industry is said to be one of the most lucrative and stable industries in the business world. Because people from all over the world use autos in their daily life, auto repair businesses are steady and secure.

Automotive repair marketing is as easy as changing the oil in your car. Every few months, you are to check your progress, do some maintenance, and give some added boost and fresh ideas to your automotive repair marketing campaign. The public loves fresh ideas.

Automotive repair marketing is all about taking action. Therefore, you as the business owner should make sure you use the right automotive repair marketing tools. Here are some of the most effective marketing tools for your auto repair business.

1. Direct mail marketing method
One of the most preferred automotive repair marketing tools remains to be the direct mail method. Most auto repair businesses make use of this method by mailing postcards to homeowners in zip codes surrounding their shops. This is an easy way to promote your services to potential clients. However, you will need to mail sufficient quantities to generate a worthwhile response.

2. Start a blog or a website
The internet is probably one of the greatest automotive repair marketing tools you can use. Create a blog and spend 10 minutes each day writing interesting anecdotes, maintenance information, tips, advice, or even car reviews. The more you write, the sooner you will be crawled by search engines, and the sooner you will reach a bigger audience which will essentially result in more business.

3. Social media marketing
One of the best automotive repair marketing tools revolves around social media. Websites with Facebook and Twitter integration are becoming increasingly popular and more repair shop owners are making use of this tool in order to promote their shops and acquire new clients. If you use social media for your automotive repair marketing, you should know that you are instantly exposed to millions of people. So, guess what happens when Jason needs a new transmission and he sees your business profile on Facebook? Voila! You have a new customer. Even though this may sound a little impossible, but social media could be well worth thousands of dollars to your repair shop.

4. The good old word of mouth
This method of automotive marketing is known to be one of the oldest methods of marketing in the business world. However, this is also proven to be one of the most reliable forms of marketing. For example, you started your automotive repair marketing campaign with the direct mail marketing method. Now, because of this, you have just acquired two new clients. If you do a good job, guess what happens? These clients will tell their friends about it, and their friends will tell their friends, eventually forming the perfect marketing campaign you can ask for.

5. Press releases
Most business owners tend to give press releases a complete miss, thinking that there is no possible way that a press release could be of any advantage to their automotive repair marketing campaign. Wrong! In fact, press releases are very effective and can be done either online or off-line. With the off-line method, simply write, or have someone put together a press release on a timely topic and send it to your local newspaper. With the online method, do the same and publish it to a press release service. Press releases are usually ranked higher than normal web pages and blog posts. This can never be a bad thing.

There are several other automotive repair marketing tools available to you. If you are serious about taking your auto repair shop to the next level and getting more vehicles into your shop, then make sure you give these aforementioned methods of automotive repair marketing a try today.

Dive Into the Exciting World of Automotive Sales and Leasing

Are you interested in cars? Have you ever thought about getting into automobile sales? If your answer is yes to these questions, then a career in automotive sales and leasing may be good for you. In addition to being deeply involved in the exciting and ever-changing world of cars, automotive sales and leasing consultants are well poised to enjoy exciting and financially secure careers: service Canada projects that up to 45% of all retirements will come from this sector in the next 5 years. That means jobs, and for top performing employees, potential salaries in the $100,000 range.

However, it’s important to know that there’s more to selling and leasing cars than simply being an expert in automobiles. In the past, consultants needed little if any formal training to break into the field. In today’s market however, an automotive sales training course is increasingly critical, and gives graduates a step up on untrained candidates. Indeed, automotive sales and leasing consultants who begin careers in sales at car dealers often find that although they know a lot about the different vehicles on the road, they lack the customer relationship skills required to really be successful in the field. Fortunately, automotive training centers offer courses designed to help students become well-rounded sales consultants able to meet the challenges of the field, and be successful. Topics covered in these courses typically include:

· The sales consultant’s role
· The selling process
· “Meet and greet” techniques
· Legal aspects of sales and leases
· Performance standards in retail selling
· Effective presentation skills
· Customer satisfaction strategies

A typical day in the life of an automotive sales and leasing consultant is busy and exciting. Newly employed consultants can be expected to be responsible for a variety of tasks, including answering and following-up with existing and potential clients via phone and, increasingly, email. Consultants will also be required to keep abreast of automotive development for the brands they are responsible for – as well as the competition’s. They also have to be well versed in the technical aspects of creating leases with a dealership’s finance department. In addition to this, there is walk in traffic as well as day-to-day administrative tasks. Sound like a lot of responsibility? It is, but it’s also very rewarding, and fortunately, automotive sales training courses prepare students for every aspect of the position’s role.

Automotive sales and leasing is a dynamic and ever-changing field, and sales consultants have the luxury of being directly involved with the excitement that is the car industry. If you’re interested in cars and sales, it just might be the career for you.

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