Top 10 Ways to Waste Your Automotive Search Marketing Budget

10: Buy outside of your dealership’s geographic area:

Every car dealer wants their customers, their competitors customers, and will go to great lengths to buy zones or marketing areas well outside of any reasonable area. Often, it’s a naive marketer that buys a 100 mile radius on new car leads. What’s the REAL CHANCE you will sell a NEW Chevy when a customer will have to drive past 53 other Chevrolet dealers on the way down? Used cars is another story. We have some great success stories of selling cars outside of the state, region, even country.

9: Buy keywords for models you do not sell:

Of course people are cross shopping vehicles. Yes you may put a Cayenne buyer into an FX45 but first and foremost, get the proper keywords before you even think about buying any other automotive keywords. Then, if and when you do buy competing models, closely watch the clicks, conversion rates to see if these are even turning into automotive leads or are just a wasted effort.

8: Buy generic phrases:

If you are buying phrases like “cars” and “used” then you have purchased a one way ticket to spend budget quickly. You will attract all sorts of crazy requests especially if you buy a “broad match” which may include such wonderful phrases as “cars for demolition derbies” and “used jeans just like Madonna”. Automotive marketers beware but a click is a click to Google and they will charge you if you are not smart enough to prevent it.

7: Don’t match your ad to your destination page:

You ad says “Toyota Camry’s for $199/mo” and your landing page is a homepage that is still 3 clicks away from finding the Camry inventory. As a special bonus to your customer, they can’t find this $199 special because someone forgot to load it into your special offer section of your dealership’s website. Talk about a time waster. Another one-way ticket to find another dealer on Google is coming to a customer near you. Could you envision a situation where a customer walked into your showroom, asked about a Camry, and you walked him around your entire dealership, showed them the service department, F&I, and led them to a few doors which may or may not lead to a price on that car?

6: Make crappy boring generic ads

This is an automotive marketing staple. Boring, generic ads with no compelling reason to click on them. Sure it’s great you are on top of Google but that will not last long if you have a low click through rate, and customer’s are going to click on the ad that excites them. We run many automotive ads simultaneously and constantly make them compete to beat the next ad. This is why we can see a 15% or more click through rate on some ads and other dealers say that pay per click just does not work.

5: Spend too much on “gotta have it” keywords

I was at a dealership the other day, who shall remain nameless, who said “I have to win the word Honda”. I don’t care how much it costs, but anything Honda, I need to be #1 in paid search.”. This dealership would have put together a pay per click campaign that resulted in clicks on Honda motorcycles, Honda outboards, Honda used, Honda jet planes (yes take a look at them) and anything else. Plus he may end up paying $10 per click on competitive words. Insane.

4: Ignore Analytic reports and focus on traffic:

90% bounce rates on pay per click ads mean that 90% of your customers are leaving almost immediately. If you are not looking at analytic reports then you are spending money on the wrong keywords, ads, sites, etc. We just left a dealer who was buying the word “free” in their PPC campaign. Sure, tons of clicks. Duh. Bounce rate near 100%. Duh. I can’t even imagine how much they paid per click. Factor in the exit rates (what pages people are leaving from) and the new visitor ratio, and you can get a good idea of the best sources of traffic. Buy more good, buy less bad.

3: Let Google run your campaign

Sure it is easy and may be good to get you started, but Google suggestions will often just give you irrelevant phrases, or provide you with odd budgets. Buy what you need, leave the rest. Remember, Google wants to spend your automotive budget.

2: Spend too much per click

Sometimes, coming in 2nd is a good thing! When the price between being a first place listing and second place listing is $2.00 per click, it pays to let go of first sometimes. Often, we can buy several times as many clicks for our clients just by avoiding the “bid to win 1st” mentality. Sometimes, the “long tail” philosophy can lead to a boatload of clicks at a low price.

1: Buy your own name

Here is our favorite one of all, bidding on your own name. There is a very popular and well known automotive marketing company who can get dealers a ton of clicks and “phone calls” as well. It’s easy when you buy the dealers name. If you are already #1 with your own name (most dealers are) and there is no competition, the DO NOT buy your own name. They will find you for free. That is buying the cow, AND paying for the milk. It’s insane that a major, well funded business has built a business model around redirecting a dealers own traffic back to the dealer, and getting full credit for it. There are cases where you do want and need to buy your own name but in most cases, it is not necessary.

Identifying the Use of Composite Materials in Automotive Market

The industries dealing in Composite materials have very good scope as these materials are used in different industries like Aerospace, automotive, construction, pipe and tank. This is why many companies are expanding into this sector and find it to be a profitable venture. So if you are planning to enter into this field then it is essential to learn more about the industry and prepare the market entry strategy before entering into this industry. For this the industries need a good composite consultant, Consultants those are skilled in composite material and component technology.

The Automotive market is one of the most progressive and advanced markets today, one that works with the newest developments in science and technology. The increasing use of composite materials in this industry, in place of conventional materials demonstrates this fact.

Composite Materials are developed out of the combination of two or more materials that have different properties and combine together to create a single, more efficient material. The use of these material in automotive engineering facilitates features like durability, light body weight and increased heat and sound insulation properties. They also have higher chemical and heat impact resistance, strength-to-weight ratios, are much stronger and break resistant, can stand harsh conditions and still perform heavy duty, and offer greater design flexibility in the vehicle they are being used in. Because of these reasons, since their advent, these materials have slowly changed the face of the automotive market in the last few decades. From bikes to cars to launch vehicles and spacecrafts, composite materials are used everywhere today.

Constant developments in the field of composite material have led to continuous improvement in their quality and efficiency, and have increasingly made them more and more useful for the automotive market. The successful use of advanced these material in the racing car industry for making lightweight, robust and durable chassis, that would provide greater safety for the driver, proves this well. The use of Composite materials like fiberglass and carbon composites in automotive engineering not only increases the sturdiness of the vehicle, but also proves to be extremely cost effective, and guarantees heavy duty performance of the vehicle, with much better safety features and design possibilities.

These are mostly used for making the chassis, parts of the body, insulating panels and casing, mufflers and sound insulation parts of the vehicles. Owing to the continuous development in this field, newer and better stuffs are being produced day by day, that are contributing towards the burgeoning growth in the automotive market. New avenues of using composite material to make the automotive market bigger and better are opening up every day. The use of composite materials has given the automotive market its much needed road to progress, and it surely isn’t going to look back!

Tips on Ordering Your Own Logo Imprinted Automotive Items

These days most people drive their own cars or vehicles. They just can’t go on without it. Cars, automobiles and other types of vehicles are used for the fundamental task of traveling to and from the workplace and onto other places. Therefore, customized automotive items are ideal advertising tools because they absolutely have a good place to go. You can expose your company and offer highly useful products to your customers and clients at the same time.

Americans take the attempt to take care of their cars and vehicles. And why wouldn’t they when this revolutionary technological product have continuously proven its worth? People need cars and transportation devices to help them get through their daily tasks. About 70-80% acknowledges owning at least one car. Some families even have more than one to provide to the needs of all its members. There are numerous car dealers and manufacturers out there that guarantee its production and distribution for years to come.

You can take advantage of these noteworthy facts by giving away promotional auto products. They are definite to be a hit. You may confer them during your trade show or launching day. Logo imprinted car giveaways may even be handed to your own employees. You can award their efforts and recognize their excellent work performance. This can help increase creativity and eventually boost productivity.

Here are other profits of logo imprinted automotive items:

1. Fun and Interesting Items – Automotive products are highly modern and innovative. They have unbelievable charisma that reaches out to everyone.

2. Highly Durable – Most car products are made to sustain for a long time. You can be sure that your customers and clients will be able to capitalize on its use.

3. Colors and Designs – They come in various colors, styles and designs that are guaranteed to match your company name or logo.

4. Optimum Branding Space – You are provided with ample space for all your stamping needs. You can choose to imprint your company name, logo or even corporate messages and slogans.

Are you now sure that using promotional automotive items is the best way to do advertising? Well, here are some pointers first to help you get started:

1. Consider Your Budget – Formulate a solid budget plan first before you do anything else. It is best if you finish this first so you can avoid potential financial blunders.

2. Settle on a Theme – There are many automotive products out there and you could get confused in deciding which to purchase. It’s better if you work up a theme first so you may align all products into just one scheme.

3. Know Your Recipients – This will be really be useful in select your working theme. The essential question to ask is: Which groups of people am I going to use as target audience? When you’ve recognized this then choosing customized automotive products won’t be such a tough task.

4. Coordinate Color Schemes – Promotional automotive products are available in different colors, designs and styles. Complement your company name or logo with the item’s theme to ensure its attractiveness and appeal. This will help capture more attention from the audience.