Automotive Scan Tools and the Modern Car

Thanks to the increasing complexity of modern automobiles over the past few years, most professional auto shops and garages now require a selection of automotive scan tools with which to carry out day to day diagnostic work in order to pinpoint any problems with an engine or engine management system in order to discover what action is needed in order to effect a repair with the minimum of error and maximum efficiency.

There are a variety of different tools available to carry out diagnostics and scans on different types of car and to prepare to repair as effectively as possible. Knowing in detail what issues are causing a car engine to behave in a particular manner is the key to being able to correct the fault in a timely and effective manner.

Perhaps the best known manufacturer of automotive scan tools is OTC, who make a range of tools designed for the highest quality and best price. A comprehensive range is available to enable mechanics to be able to tackle any job they come across, and the range of OTC automotive scan tools is recognized as one of the top choices for the professional, as well as being affordable enough for domestic use under certain circumstances.

Different jobs require different tools, and some are more complex than others. Typically, any job to repair a modern car begins with plugging the scanner into the engine management computer and downloading a log of current performance date. This will include fuel consumption, and time since the last service. It will give the mechanic a complete overview of how the engine is operating, and where there might be errors occurring. The scan will show the mechanic examining the engine whether there are any problems with the fuel supply, the electronics, the air filters, and the running temperature, it will also provide plenty of insight into whether any problems are related to an issue within the engine itself, or indeed within the way the management system has been set up.

A complete diagnostic of a car’s engine management computer system will typically offer an almost immediate list of the performance details for the vehicle, and a good automotive scan tool will shave hours off an otherwise lengthy repair task, as the mechanic will be able to tell almost immediately what is wrong, and what needs to be done in order to repair the damage.

Of course, technology only works well in the hands of those who understand it, and are able to sift through the data provided through a scan and interpret it correctly. However, the latest OTC automotive scan tools have been designed to be almost fool proof, and are able to draw on the experience and insight of hundreds of different programmers and mechanic’s personal records in order to provide a more accurate overview of the data and even present possible solutions to many of the most common problems that a mechanic might encounter.

While some manufacturers release their own range of tools, that are aimed at main dealers, a commercial mechanic may deal with many different models and manufacturers in their day to day role, and this is why it is often an idea to purchase OTC automotive scan tools, as they will be compatible with a range of different vehicles from different international makers, and therefore offer greater flexibility without having to compromise on quality or pay repeatedly for scanners for every single car that is on the market.

While commercial level automotive scan tools are expensive to install and themselves require regular system updates that carry the latest settings for every new vehicle released, they pay for themselves almost immediately thanks to the time that they are able to save, and the fact that without them, even the most experienced mechanic would struggle to discover the inner workings of the latest car engines, which have been designed to be efficient, and robust, but are increasingly too complex for anyone but the experts to consider carrying out any work on.

Automotive Advertising Agencies Focus on People Using Social Media Vs Product or Price

The role of the automotive advertising agency has changed to follow the new rules of the road on the Internet Super Highway. Newly empowered consumers are no longer limited to shopping for a vehicle using information provided by self serving auto dealers pushing information to them using conventional media like radio, T.V. or newspaper. Social media has allowed car shoppers to gather information from like minded customers before, during and after their shopping and/or buying experience. These online friends are playing an increasing role in the car shopping process and automotive advertising agencies are using them to influence buyers.

The new pull / push nature of the market powered by the Internet requires automotive advertising agencies to focus on people vs. product or price. Car shoppers are following their own agendas when pulling information from the world wide web that no longer requires them to rely on an auto dealer as the source. Today’s online shoppers prioritize people when selecting a dealership they are willing to do business with. That is not to suggest that product and price aren’t important. It simply suggests that all systems start and end with people and that people are the true asset of any auto dealer, automotive advertising agency or vendor!

The most obvious evidence of the priority that people play in the auto shopping/buying/service experience is the explosive growth that social media has enjoyed as a marketing media vs. conventional radio, T.V. and print that used to dominate the automotive advertising landscape. Automotive advertising agencies recognize that people have always preferred to do business with people that they like and social networking has expanded the spheres of influence of car shoppers/buyers to include their online friends.

The market is a conversation amongst friends before, during and after the car shopping/buying/ service cycle. Auto dealers that have friends in the social networking communities are more likely to be invited to participate in the dialogue. More specifically, automotive advertising agencies realize that it is difficult to befriend a building or a website! It is the people that work at the dealership to support their families that have the story to tell to their friends and who will earn the sale — not the Chevrolet, Toyota, Mercedes, etc. — or the extended service hours and weekly specials. Saturday service hours have no appeal if the customers don’t like or trust the people that they are handing their keys to. Having a friend in the car business is a relief that trumps the best process, product or price for the average car buyer.

Automotive advertising agencies also recognize that people play a role in both the real and virtual world showroom experience which will be reflected in the number of units sold and their job performance at the end of the month. First impressions are irretrievable and they are not limited to a large inventory, clean showroom or a dealer centric selling system that processes customers in sales and/or service. The atmosphere in a well run dealership reflects the morale of the staff in sales and service which directly impacts the customers that an automotive advertising agency drives to the dealership.

A smiling sales person, service writer, operator and cashier can’t be forced as a part of policy — much like customer satisfaction can’t be bought or taken for granted by simply offering the best price; it must be earned. It is earned when a dealer or manager appreciates the individual and team contributions of his staff — and tells them so on a regular basis! It is maintained by HR departments and hiring practices that select personality over prior auto sales experience with compensation plans that reflect individual contributions along with job descriptions and defined areas of responsibility that are managed and monitored by a caring management team.

Employee retention is directly linked to customer satisfaction and customer retention and neither can be taken for granted. Automotive advertising agencies are counseling their auto dealer clients to invest in their people before, during and after they are hired to compliment their investments in automotive advertising. It is their people that will represent their dealership and it is their people who will sell their cars and service to a growing list of friends and customers.

Automotive advertising agencies have extended their areas of responsibility to include their involvement in all aspects of day to day operations at an auto dealership. Most selling systems and related processes include a meeting and greeting, an initial manager T.O. to qualify the customer’s needs, an inventory and facility walk, a test drive, a feature benefit presentation, a desking procedure, a manager T.O., negotiations, an F&I introduction, a delivery procedure and service introduction. All of these steps are then supported by a state of the art CRM/ILM, DMS and follow up system. Unfortunately, all of these well thought out procedures are only as good as the sales person who entered the customer into the system and/or who is expected to follow up if not sold or who is relied on to solicit future service and referrals.

All of these actions reflect on the job performance of the automotive advertising agency and they must be addressed as part of their areas of responsibility. Automotive advertising agencies recognize that sales training is all too often limited to a few weeks immediately after the hire and/or some outsourced trainer hired to pump up the staff. Given the complexity of a well planned selling system — as described above — how can a new hire be expected to retain everything that they need to know? Add product information and an understanding of how human nature impacts the negotiation process and — once again — the investment in the people becomes self evident.

There is a paradigm shift taking place in the way that sales and service training should be applied at a dealership and it is up to the automotive advertising agency to insure that it is understood and applied. Forward thinking automotive advertising agencies have discovered that sales and service training can’t be limited to the new hires and or as needed to motivate the staff. It must start in the hiring process by selecting trainable personalities and then integrated into the selling system in such a way that the processes teach the sales person as much as the customer. Buyers and sellers must form a habit to listen and learn from each other before they can presume to sell or buy anything. A sales person does not need to know everything — they simply need to know where to find the answers that are relevant to the customer to move them through their buying decision.

Automotive advertising agencies often rely on new technologies to provide efficiencies applied to proven old world wisdom. New mobile sales applications are being developed that promise to provide a salesperson with the right information at the right place and the right time which will integrate training into the sales process. The key is to focus on the people part of the presentation supported by the processes, products and the price rather than the other way around.

How to Reduce Your Costs Regarding Automotive Sales

I have personally been in the automotive industry for many years and have witnessed the constant changes which are happening when it come to automotive sales. There are constantly changes being made to financing methods, marketing strategies and pricing structures which could easily cost someone who is not aware of their rights a whole lot of money.

When it comes to automotive sales, the dealers and big business as a whole are spending billions in order to be able to make their sales as profitable as possible and believe me when I tell you they are doing a really good job of it, every year they are able to increase their profits, no matter what condition the automotive sales market is in.

The fact of the matter is that no matter how bad they claim the market condition may be, automotive sales are designed so that there is enough profit to carry them through the hard times. The way by which they are able to do this is by making all sorts of schemes and plans available in order to secure automotive sales even in troubled financial times.

They do this by means of offering the buyer options such as residual payments, balloon payments, no deposit purchases and any number of other options. At the end of the day, the more incredibly easy the plan or offer might seem, chances are the more money the dealers and banks will be making with these types of automotive sales.

The only way you can reduce your cost and unnecessary expenses when it come to automotive sales is to take the time and put in the effort in order to understand the financial impact which many of these options will have on your life. Get a better understanding of ways by which you can pay the least and get the most, invest in yourself, before you invest in a vehicle.

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