Automotive Repair Marketing – The Key to a Successful Shop

If you are a business owner and you would like to increase your revenue, it is important for you to understand automotive repair marketing and how this is a key to a successful shop. The automotive industry is said to be one of the most lucrative and stable industries in the business world. Because people from all over the world use autos in their daily life, auto repair businesses are steady and secure.

Automotive repair marketing is as easy as changing the oil in your car. Every few months, you are to check your progress, do some maintenance, and give some added boost and fresh ideas to your automotive repair marketing campaign. The public loves fresh ideas.

Automotive repair marketing is all about taking action. Therefore, you as the business owner should make sure you use the right automotive repair marketing tools. Here are some of the most effective marketing tools for your auto repair business.

1. Direct mail marketing method
One of the most preferred automotive repair marketing tools remains to be the direct mail method. Most auto repair businesses make use of this method by mailing postcards to homeowners in zip codes surrounding their shops. This is an easy way to promote your services to potential clients. However, you will need to mail sufficient quantities to generate a worthwhile response.

2. Start a blog or a website
The internet is probably one of the greatest automotive repair marketing tools you can use. Create a blog and spend 10 minutes each day writing interesting anecdotes, maintenance information, tips, advice, or even car reviews. The more you write, the sooner you will be crawled by search engines, and the sooner you will reach a bigger audience which will essentially result in more business.

3. Social media marketing
One of the best automotive repair marketing tools revolves around social media. Websites with Facebook and Twitter integration are becoming increasingly popular and more repair shop owners are making use of this tool in order to promote their shops and acquire new clients. If you use social media for your automotive repair marketing, you should know that you are instantly exposed to millions of people. So, guess what happens when Jason needs a new transmission and he sees your business profile on Facebook? Voila! You have a new customer. Even though this may sound a little impossible, but social media could be well worth thousands of dollars to your repair shop.

4. The good old word of mouth
This method of automotive marketing is known to be one of the oldest methods of marketing in the business world. However, this is also proven to be one of the most reliable forms of marketing. For example, you started your automotive repair marketing campaign with the direct mail marketing method. Now, because of this, you have just acquired two new clients. If you do a good job, guess what happens? These clients will tell their friends about it, and their friends will tell their friends, eventually forming the perfect marketing campaign you can ask for.

5. Press releases
Most business owners tend to give press releases a complete miss, thinking that there is no possible way that a press release could be of any advantage to their automotive repair marketing campaign. Wrong! In fact, press releases are very effective and can be done either online or off-line. With the off-line method, simply write, or have someone put together a press release on a timely topic and send it to your local newspaper. With the online method, do the same and publish it to a press release service. Press releases are usually ranked higher than normal web pages and blog posts. This can never be a bad thing.

There are several other automotive repair marketing tools available to you. If you are serious about taking your auto repair shop to the next level and getting more vehicles into your shop, then make sure you give these aforementioned methods of automotive repair marketing a try today.

The Basics of Automotive Live Chat – How to Master Automotive Lead Generation Through Your Website

No matter your dealership location, franchise, size, or overall rating, you probably will agree that the success of any dealership is measured in the number of sales. In order to obtain sales, you depend on a combination of repeat business, referral business, and of course, automotive lead generation.

With repeat and referral business, there really is no secret to it – other than having a good amount of follow up, and capitalizing on the things that make you different from other dealers to attract others to yours. When it comes to generating leads, however, there are a number of places that you can get them from including direct-mail marketing, commercials, and third-party lead vendors. There is one other place that you can obtain leads that are quality, inexpensive, and almost 100% valid, and chances are the leads are already being delivered to your dealership. The leads are coming from your very own website, and if you aren’t capturing them using automotive live chat software, then you are missing opportunity after opportunity, day after day.

Integrating automotive live chat software with your dealership can enhance your internet marketing a great deal, while increasing your ability to interact with website visitors. Each time a visitor lands on your page, they’re there for a reason; whether it be to check out prices, or the latest model of vehicle you got in. Since they’re on your site, chances are, they have a question. Instead of them taking 10 minutes looking through page after page of information, with automotive live chat software, you can instantly connect, interact and help your customers before they set foot in your showroom. You are producing quality leads from customers who are ready and waiting to buy a car.

Once an interaction begins with an automotive live chat representative, questions are answered, information is gathered, and ideally, a test drive is scheduled. Once the information from the potential customer is gathered, it can be passed on to your sales team who can take that opportunity and turn it into a sale. This method of automotive lead generation is a proven successful system and can increase your site conversion rate significantly. When a lead is generated from your dealer website, its quality is much higher and has a better chance of being converted into a sale than a traditional third-party lead source.

Along with an increased number of leads, and potential sales, investing in an automotive live chat service will bring your dealership’s customer service to a whole new level. The key to your success is in your customers’ hands. It is important to interact and engage with your website traffic to a superior level. This says that you’re dedicated, educated, and are truly invested in the needs and wants of your customers. Without a successful automotive lead generation tool you are likely losing up to 98% of your website visitors each day! The price of integrated automotive live chat software is minuscule compared to the potential business you are losing without it.

All of Us Get Used to Well Renowned Brands and Logos But the Automotive Logo Is Still Important

The automotive logo or branding is still important, because the automotive logo gets used to connect you to the bigger company and what it stands for over time. Many people only look at the automotive logo and forget to look at the company behind this logo, and how it gets run and what it gives back to the greater good and environment.

Normally these big companies that have created a logo or brand name over the years have a bigger purpose in life. Next time you decide on a brand or logo do yourself a favor and see if you can get hold of the company’s mission report. It is humanly to believe in a brand as you start to trust it over the years, due to its quality and reliability.

Now a day the automotive logo for instance became under massive pressure due to all the makes and models entering the market place all of a sudden. Over the years we get used to the renowned auto brands and they were only a hand full well know names. Everybody in the country where the mother company was situated for this logo or brand knew everything about that company.

In the modern world today most of these companies have scattered all over the world having subsidiaries or affiliates. Luckily to the new environment friendly and pollution free laws in most countries these companies have to comply with all the rules. But there started to be companies in one camp that actually manufacture different logos and brands under one roof.

This even happen to the automotive logo as well, and not a lot of people do realize this phenomenon yet. The auto industry has changed completely in reasoned years, as some of the companies merged and have more than one logo in their stable. It became a known fact that one manufacturer produces more than one logo or brand name.

· These companies must have all the tooling for a model and make, due to the fact that new models come onto the market more quickly. This tooling must be replaced for each new model, so the old tools with very small changes gets use to built a different name car.

· All the parts suppliers can carry on making the same parts by just changing the name tag on the part. Some even don’t do that so when you look at the parts logo it differs from the cars logo.

· Some people think parts are interchangeable between makes. That is not true due to the fact it is because the same tooling that was used to build a previous make of a certain brand, gets used to build another brand.

· This only happen because tooling are very expensive to replace, so by doing it this way the tooling gets used over a longer period. So more cars gets produced with the same tooling to cover the original cost on the tooling.

· Some of this absolute tooling even gets sold to another company, with the understanding the new company must make a few changes to the tooling and change the final products name.

Different companies have different mission reports and quality standards, so the automotive logo is still important and will forever be. This integration of motor companies cause the automotive logo to look cheap as there is a new one on the market every day.

That is one of the reasons cars became consumable items in the modern world, and you must be very careful how you buy your car today. You can read more about this in my new e-book

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