Automotive Repair Marketing – The Key to a Successful Shop

If you are a business owner and you would like to increase your revenue, it is important for you to understand automotive repair marketing and how this is a key to a successful shop. The automotive industry is said to be one of the most lucrative and stable industries in the business world. Because people from all over the world use autos in their daily life, auto repair businesses are steady and secure.

Automotive repair marketing is as easy as changing the oil in your car. Every few months, you are to check your progress, do some maintenance, and give some added boost and fresh ideas to your automotive repair marketing campaign. The public loves fresh ideas.

Automotive repair marketing is all about taking action. Therefore, you as the business owner should make sure you use the right automotive repair marketing tools. Here are some of the most effective marketing tools for your auto repair business.

1. Direct mail marketing method
One of the most preferred automotive repair marketing tools remains to be the direct mail method. Most auto repair businesses make use of this method by mailing postcards to homeowners in zip codes surrounding their shops. This is an easy way to promote your services to potential clients. However, you will need to mail sufficient quantities to generate a worthwhile response.

2. Start a blog or a website
The internet is probably one of the greatest automotive repair marketing tools you can use. Create a blog and spend 10 minutes each day writing interesting anecdotes, maintenance information, tips, advice, or even car reviews. The more you write, the sooner you will be crawled by search engines, and the sooner you will reach a bigger audience which will essentially result in more business.

3. Social media marketing
One of the best automotive repair marketing tools revolves around social media. Websites with Facebook and Twitter integration are becoming increasingly popular and more repair shop owners are making use of this tool in order to promote their shops and acquire new clients. If you use social media for your automotive repair marketing, you should know that you are instantly exposed to millions of people. So, guess what happens when Jason needs a new transmission and he sees your business profile on Facebook? Voila! You have a new customer. Even though this may sound a little impossible, but social media could be well worth thousands of dollars to your repair shop.

4. The good old word of mouth
This method of automotive marketing is known to be one of the oldest methods of marketing in the business world. However, this is also proven to be one of the most reliable forms of marketing. For example, you started your automotive repair marketing campaign with the direct mail marketing method. Now, because of this, you have just acquired two new clients. If you do a good job, guess what happens? These clients will tell their friends about it, and their friends will tell their friends, eventually forming the perfect marketing campaign you can ask for.

5. Press releases
Most business owners tend to give press releases a complete miss, thinking that there is no possible way that a press release could be of any advantage to their automotive repair marketing campaign. Wrong! In fact, press releases are very effective and can be done either online or off-line. With the off-line method, simply write, or have someone put together a press release on a timely topic and send it to your local newspaper. With the online method, do the same and publish it to a press release service. Press releases are usually ranked higher than normal web pages and blog posts. This can never be a bad thing.

There are several other automotive repair marketing tools available to you. If you are serious about taking your auto repair shop to the next level and getting more vehicles into your shop, then make sure you give these aforementioned methods of automotive repair marketing a try today.

A Wide Variety Of Automotive Paints Keep Your Ride Looking Good

Tell me something? When you were out looking for your first car, what was the one factor that totally dominated your purchase decision? Of course the make of the car did matter. Not to mention price. But it would probably be true if I said that the one decision that gained the maximum importance in swinging your decision was probably the color of the automotive paints the car boasted.

Not many of us realize it, but automotive paints have an undeniable role to play in helping people choose their wheels of choice. How many times have we heard people speak in awe about that red Ferrari or the black Cadillac? A Mercedes Benz is always silver or gold and a number of other automobiles have their own pick of automotive paints. Admittedly, we are all suckers for quality automotive paints. And it is a small wonder that these automotive paints influence the kind of car we buy.

In the days gone by, automotive paints had a very limited scope. Due to the cost of production of automobiles, most models that rolled out of the assembly lines used either black or white automotive paints. But once automobiles had entrenched themselves in the psyche of the modern man, manufacturers began being pestered by users for a wider range of automotive paints. In America, Ford could safely be said to be the first manufacturer who offered a range of automotive paints. Pretty soon, automobiles began rolling out of assembly lines in all sorts of colors. Automotive paints were here to stay.

Today, things have gotten a tad more complicated. Due to the wide variety of automotive paints available in the market, people have begun experimenting with the regular colors of their automobiles. There are a number of two tone automotive paints available in the market and some of the flashier consumers have almost normalized multiple colors. But automotive paints themselves have not remained staid. Today’s automotive paints come in more than just colors. They come with a wide variety of features that earlier generations could only dream of. There are scratch proof automotive paints, rust-free ones and even all weather automotive paints. But one thing is for certain. No matter how high tech these paints get, they still hold a place very close to our hears. And by doing so, they have become the determinants of how and why we loosen our purse strings to buy that blue beemer or green bug!

How to Reduce Your Costs Regarding Automotive Sales

I have personally been in the automotive industry for many years and have witnessed the constant changes which are happening when it come to automotive sales. There are constantly changes being made to financing methods, marketing strategies and pricing structures which could easily cost someone who is not aware of their rights a whole lot of money.

When it comes to automotive sales, the dealers and big business as a whole are spending billions in order to be able to make their sales as profitable as possible and believe me when I tell you they are doing a really good job of it, every year they are able to increase their profits, no matter what condition the automotive sales market is in.

The fact of the matter is that no matter how bad they claim the market condition may be, automotive sales are designed so that there is enough profit to carry them through the hard times. The way by which they are able to do this is by making all sorts of schemes and plans available in order to secure automotive sales even in troubled financial times.

They do this by means of offering the buyer options such as residual payments, balloon payments, no deposit purchases and any number of other options. At the end of the day, the more incredibly easy the plan or offer might seem, chances are the more money the dealers and banks will be making with these types of automotive sales.

The only way you can reduce your cost and unnecessary expenses when it come to automotive sales is to take the time and put in the effort in order to understand the financial impact which many of these options will have on your life. Get a better understanding of ways by which you can pay the least and get the most, invest in yourself, before you invest in a vehicle.

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