All of Us Get Used to Well Renowned Brands and Logos But the Automotive Logo Is Still Important

The automotive logo or branding is still important, because the automotive logo gets used to connect you to the bigger company and what it stands for over time. Many people only look at the automotive logo and forget to look at the company behind this logo, and how it gets run and what it gives back to the greater good and environment.

Normally these big companies that have created a logo or brand name over the years have a bigger purpose in life. Next time you decide on a brand or logo do yourself a favor and see if you can get hold of the company’s mission report. It is humanly to believe in a brand as you start to trust it over the years, due to its quality and reliability.

Now a day the automotive logo for instance became under massive pressure due to all the makes and models entering the market place all of a sudden. Over the years we get used to the renowned auto brands and they were only a hand full well know names. Everybody in the country where the mother company was situated for this logo or brand knew everything about that company.

In the modern world today most of these companies have scattered all over the world having subsidiaries or affiliates. Luckily to the new environment friendly and pollution free laws in most countries these companies have to comply with all the rules. But there started to be companies in one camp that actually manufacture different logos and brands under one roof.

This even happen to the automotive logo as well, and not a lot of people do realize this phenomenon yet. The auto industry has changed completely in reasoned years, as some of the companies merged and have more than one logo in their stable. It became a known fact that one manufacturer produces more than one logo or brand name.

· These companies must have all the tooling for a model and make, due to the fact that new models come onto the market more quickly. This tooling must be replaced for each new model, so the old tools with very small changes gets use to built a different name car.

· All the parts suppliers can carry on making the same parts by just changing the name tag on the part. Some even don’t do that so when you look at the parts logo it differs from the cars logo.

· Some people think parts are interchangeable between makes. That is not true due to the fact it is because the same tooling that was used to build a previous make of a certain brand, gets used to build another brand.

· This only happen because tooling are very expensive to replace, so by doing it this way the tooling gets used over a longer period. So more cars gets produced with the same tooling to cover the original cost on the tooling.

· Some of this absolute tooling even gets sold to another company, with the understanding the new company must make a few changes to the tooling and change the final products name.

Different companies have different mission reports and quality standards, so the automotive logo is still important and will forever be. This integration of motor companies cause the automotive logo to look cheap as there is a new one on the market every day.

That is one of the reasons cars became consumable items in the modern world, and you must be very careful how you buy your car today. You can read more about this in my new e-book

Automotive Advertising Agencies Focus on People Using Social Media Vs Product or Price

The role of the automotive advertising agency has changed to follow the new rules of the road on the Internet Super Highway. Newly empowered consumers are no longer limited to shopping for a vehicle using information provided by self serving auto dealers pushing information to them using conventional media like radio, T.V. or newspaper. Social media has allowed car shoppers to gather information from like minded customers before, during and after their shopping and/or buying experience. These online friends are playing an increasing role in the car shopping process and automotive advertising agencies are using them to influence buyers.

The new pull / push nature of the market powered by the Internet requires automotive advertising agencies to focus on people vs. product or price. Car shoppers are following their own agendas when pulling information from the world wide web that no longer requires them to rely on an auto dealer as the source. Today’s online shoppers prioritize people when selecting a dealership they are willing to do business with. That is not to suggest that product and price aren’t important. It simply suggests that all systems start and end with people and that people are the true asset of any auto dealer, automotive advertising agency or vendor!

The most obvious evidence of the priority that people play in the auto shopping/buying/service experience is the explosive growth that social media has enjoyed as a marketing media vs. conventional radio, T.V. and print that used to dominate the automotive advertising landscape. Automotive advertising agencies recognize that people have always preferred to do business with people that they like and social networking has expanded the spheres of influence of car shoppers/buyers to include their online friends.

The market is a conversation amongst friends before, during and after the car shopping/buying/ service cycle. Auto dealers that have friends in the social networking communities are more likely to be invited to participate in the dialogue. More specifically, automotive advertising agencies realize that it is difficult to befriend a building or a website! It is the people that work at the dealership to support their families that have the story to tell to their friends and who will earn the sale — not the Chevrolet, Toyota, Mercedes, etc. — or the extended service hours and weekly specials. Saturday service hours have no appeal if the customers don’t like or trust the people that they are handing their keys to. Having a friend in the car business is a relief that trumps the best process, product or price for the average car buyer.

Automotive advertising agencies also recognize that people play a role in both the real and virtual world showroom experience which will be reflected in the number of units sold and their job performance at the end of the month. First impressions are irretrievable and they are not limited to a large inventory, clean showroom or a dealer centric selling system that processes customers in sales and/or service. The atmosphere in a well run dealership reflects the morale of the staff in sales and service which directly impacts the customers that an automotive advertising agency drives to the dealership.

A smiling sales person, service writer, operator and cashier can’t be forced as a part of policy — much like customer satisfaction can’t be bought or taken for granted by simply offering the best price; it must be earned. It is earned when a dealer or manager appreciates the individual and team contributions of his staff — and tells them so on a regular basis! It is maintained by HR departments and hiring practices that select personality over prior auto sales experience with compensation plans that reflect individual contributions along with job descriptions and defined areas of responsibility that are managed and monitored by a caring management team.

Employee retention is directly linked to customer satisfaction and customer retention and neither can be taken for granted. Automotive advertising agencies are counseling their auto dealer clients to invest in their people before, during and after they are hired to compliment their investments in automotive advertising. It is their people that will represent their dealership and it is their people who will sell their cars and service to a growing list of friends and customers.

Automotive advertising agencies have extended their areas of responsibility to include their involvement in all aspects of day to day operations at an auto dealership. Most selling systems and related processes include a meeting and greeting, an initial manager T.O. to qualify the customer’s needs, an inventory and facility walk, a test drive, a feature benefit presentation, a desking procedure, a manager T.O., negotiations, an F&I introduction, a delivery procedure and service introduction. All of these steps are then supported by a state of the art CRM/ILM, DMS and follow up system. Unfortunately, all of these well thought out procedures are only as good as the sales person who entered the customer into the system and/or who is expected to follow up if not sold or who is relied on to solicit future service and referrals.

All of these actions reflect on the job performance of the automotive advertising agency and they must be addressed as part of their areas of responsibility. Automotive advertising agencies recognize that sales training is all too often limited to a few weeks immediately after the hire and/or some outsourced trainer hired to pump up the staff. Given the complexity of a well planned selling system — as described above — how can a new hire be expected to retain everything that they need to know? Add product information and an understanding of how human nature impacts the negotiation process and — once again — the investment in the people becomes self evident.

There is a paradigm shift taking place in the way that sales and service training should be applied at a dealership and it is up to the automotive advertising agency to insure that it is understood and applied. Forward thinking automotive advertising agencies have discovered that sales and service training can’t be limited to the new hires and or as needed to motivate the staff. It must start in the hiring process by selecting trainable personalities and then integrated into the selling system in such a way that the processes teach the sales person as much as the customer. Buyers and sellers must form a habit to listen and learn from each other before they can presume to sell or buy anything. A sales person does not need to know everything — they simply need to know where to find the answers that are relevant to the customer to move them through their buying decision.

Automotive advertising agencies often rely on new technologies to provide efficiencies applied to proven old world wisdom. New mobile sales applications are being developed that promise to provide a salesperson with the right information at the right place and the right time which will integrate training into the sales process. The key is to focus on the people part of the presentation supported by the processes, products and the price rather than the other way around.

Dive Into the Exciting World of Automotive Sales and Leasing

Are you interested in cars? Have you ever thought about getting into automobile sales? If your answer is yes to these questions, then a career in automotive sales and leasing may be good for you. In addition to being deeply involved in the exciting and ever-changing world of cars, automotive sales and leasing consultants are well poised to enjoy exciting and financially secure careers: service Canada projects that up to 45% of all retirements will come from this sector in the next 5 years. That means jobs, and for top performing employees, potential salaries in the $100,000 range.

However, it’s important to know that there’s more to selling and leasing cars than simply being an expert in automobiles. In the past, consultants needed little if any formal training to break into the field. In today’s market however, an automotive sales training course is increasingly critical, and gives graduates a step up on untrained candidates. Indeed, automotive sales and leasing consultants who begin careers in sales at car dealers often find that although they know a lot about the different vehicles on the road, they lack the customer relationship skills required to really be successful in the field. Fortunately, automotive training centers offer courses designed to help students become well-rounded sales consultants able to meet the challenges of the field, and be successful. Topics covered in these courses typically include:

· The sales consultant’s role
· The selling process
· “Meet and greet” techniques
· Legal aspects of sales and leases
· Performance standards in retail selling
· Effective presentation skills
· Customer satisfaction strategies

A typical day in the life of an automotive sales and leasing consultant is busy and exciting. Newly employed consultants can be expected to be responsible for a variety of tasks, including answering and following-up with existing and potential clients via phone and, increasingly, email. Consultants will also be required to keep abreast of automotive development for the brands they are responsible for – as well as the competition’s. They also have to be well versed in the technical aspects of creating leases with a dealership’s finance department. In addition to this, there is walk in traffic as well as day-to-day administrative tasks. Sound like a lot of responsibility? It is, but it’s also very rewarding, and fortunately, automotive sales training courses prepare students for every aspect of the position’s role.

Automotive sales and leasing is a dynamic and ever-changing field, and sales consultants have the luxury of being directly involved with the excitement that is the car industry. If you’re interested in cars and sales, it just might be the career for you.