Automotive Scan Tools and the Modern Car

Thanks to the increasing complexity of modern automobiles over the past few years, most professional auto shops and garages now require a selection of automotive scan tools with which to carry out day to day diagnostic work in order to pinpoint any problems with an engine or engine management system in order to discover what action is needed in order to effect a repair with the minimum of error and maximum efficiency.

There are a variety of different tools available to carry out diagnostics and scans on different types of car and to prepare to repair as effectively as possible. Knowing in detail what issues are causing a car engine to behave in a particular manner is the key to being able to correct the fault in a timely and effective manner.

Perhaps the best known manufacturer of automotive scan tools is OTC, who make a range of tools designed for the highest quality and best price. A comprehensive range is available to enable mechanics to be able to tackle any job they come across, and the range of OTC automotive scan tools is recognized as one of the top choices for the professional, as well as being affordable enough for domestic use under certain circumstances.

Different jobs require different tools, and some are more complex than others. Typically, any job to repair a modern car begins with plugging the scanner into the engine management computer and downloading a log of current performance date. This will include fuel consumption, and time since the last service. It will give the mechanic a complete overview of how the engine is operating, and where there might be errors occurring. The scan will show the mechanic examining the engine whether there are any problems with the fuel supply, the electronics, the air filters, and the running temperature, it will also provide plenty of insight into whether any problems are related to an issue within the engine itself, or indeed within the way the management system has been set up.

A complete diagnostic of a car’s engine management computer system will typically offer an almost immediate list of the performance details for the vehicle, and a good automotive scan tool will shave hours off an otherwise lengthy repair task, as the mechanic will be able to tell almost immediately what is wrong, and what needs to be done in order to repair the damage.

Of course, technology only works well in the hands of those who understand it, and are able to sift through the data provided through a scan and interpret it correctly. However, the latest OTC automotive scan tools have been designed to be almost fool proof, and are able to draw on the experience and insight of hundreds of different programmers and mechanic’s personal records in order to provide a more accurate overview of the data and even present possible solutions to many of the most common problems that a mechanic might encounter.

While some manufacturers release their own range of tools, that are aimed at main dealers, a commercial mechanic may deal with many different models and manufacturers in their day to day role, and this is why it is often an idea to purchase OTC automotive scan tools, as they will be compatible with a range of different vehicles from different international makers, and therefore offer greater flexibility without having to compromise on quality or pay repeatedly for scanners for every single car that is on the market.

While commercial level automotive scan tools are expensive to install and themselves require regular system updates that carry the latest settings for every new vehicle released, they pay for themselves almost immediately thanks to the time that they are able to save, and the fact that without them, even the most experienced mechanic would struggle to discover the inner workings of the latest car engines, which have been designed to be efficient, and robust, but are increasingly too complex for anyone but the experts to consider carrying out any work on.

Top 10 Ways to Waste Your Automotive Search Marketing Budget

10: Buy outside of your dealership’s geographic area:

Every car dealer wants their customers, their competitors customers, and will go to great lengths to buy zones or marketing areas well outside of any reasonable area. Often, it’s a naive marketer that buys a 100 mile radius on new car leads. What’s the REAL CHANCE you will sell a NEW Chevy when a customer will have to drive past 53 other Chevrolet dealers on the way down? Used cars is another story. We have some great success stories of selling cars outside of the state, region, even country.

9: Buy keywords for models you do not sell:

Of course people are cross shopping vehicles. Yes you may put a Cayenne buyer into an FX45 but first and foremost, get the proper keywords before you even think about buying any other automotive keywords. Then, if and when you do buy competing models, closely watch the clicks, conversion rates to see if these are even turning into automotive leads or are just a wasted effort.

8: Buy generic phrases:

If you are buying phrases like “cars” and “used” then you have purchased a one way ticket to spend budget quickly. You will attract all sorts of crazy requests especially if you buy a “broad match” which may include such wonderful phrases as “cars for demolition derbies” and “used jeans just like Madonna”. Automotive marketers beware but a click is a click to Google and they will charge you if you are not smart enough to prevent it.

7: Don’t match your ad to your destination page:

You ad says “Toyota Camry’s for $199/mo” and your landing page is a homepage that is still 3 clicks away from finding the Camry inventory. As a special bonus to your customer, they can’t find this $199 special because someone forgot to load it into your special offer section of your dealership’s website. Talk about a time waster. Another one-way ticket to find another dealer on Google is coming to a customer near you. Could you envision a situation where a customer walked into your showroom, asked about a Camry, and you walked him around your entire dealership, showed them the service department, F&I, and led them to a few doors which may or may not lead to a price on that car?

6: Make crappy boring generic ads

This is an automotive marketing staple. Boring, generic ads with no compelling reason to click on them. Sure it’s great you are on top of Google but that will not last long if you have a low click through rate, and customer’s are going to click on the ad that excites them. We run many automotive ads simultaneously and constantly make them compete to beat the next ad. This is why we can see a 15% or more click through rate on some ads and other dealers say that pay per click just does not work.

5: Spend too much on “gotta have it” keywords

I was at a dealership the other day, who shall remain nameless, who said “I have to win the word Honda”. I don’t care how much it costs, but anything Honda, I need to be #1 in paid search.”. This dealership would have put together a pay per click campaign that resulted in clicks on Honda motorcycles, Honda outboards, Honda used, Honda jet planes (yes take a look at them) and anything else. Plus he may end up paying $10 per click on competitive words. Insane.

4: Ignore Analytic reports and focus on traffic:

90% bounce rates on pay per click ads mean that 90% of your customers are leaving almost immediately. If you are not looking at analytic reports then you are spending money on the wrong keywords, ads, sites, etc. We just left a dealer who was buying the word “free” in their PPC campaign. Sure, tons of clicks. Duh. Bounce rate near 100%. Duh. I can’t even imagine how much they paid per click. Factor in the exit rates (what pages people are leaving from) and the new visitor ratio, and you can get a good idea of the best sources of traffic. Buy more good, buy less bad.

3: Let Google run your campaign

Sure it is easy and may be good to get you started, but Google suggestions will often just give you irrelevant phrases, or provide you with odd budgets. Buy what you need, leave the rest. Remember, Google wants to spend your automotive budget.

2: Spend too much per click

Sometimes, coming in 2nd is a good thing! When the price between being a first place listing and second place listing is $2.00 per click, it pays to let go of first sometimes. Often, we can buy several times as many clicks for our clients just by avoiding the “bid to win 1st” mentality. Sometimes, the “long tail” philosophy can lead to a boatload of clicks at a low price.

1: Buy your own name

Here is our favorite one of all, bidding on your own name. There is a very popular and well known automotive marketing company who can get dealers a ton of clicks and “phone calls” as well. It’s easy when you buy the dealers name. If you are already #1 with your own name (most dealers are) and there is no competition, the DO NOT buy your own name. They will find you for free. That is buying the cow, AND paying for the milk. It’s insane that a major, well funded business has built a business model around redirecting a dealers own traffic back to the dealer, and getting full credit for it. There are cases where you do want and need to buy your own name but in most cases, it is not necessary.

Automotive Industry Provides the Most Lucrative Career Option Today!

The automotive industry is one among the most booming industries in the world. It has not only left a mark on the economy but also on the world cultures. The automotive industry is greatly involved in the manufacturing, designing, developing, marketing and selling automobiles.

The automotive industry produces automobiles and various gasoline- powered vehicles like buses, trucks, airplanes, motorcycles, and also electricity-powered vehicles such as trains. With the growth in automobiles, there has also been tremendous growth in automotive jobs like: automotive technician jobs, automotive service manager jobs, store manager jobs, auto repair jobs etc. Besides giving lucrative jobs,huge amount of revenue is also generated. The automotive job provides the necessary base for a wide range of other services and related industries.

Today, the automobile has now transformed from a luxury item to everyday necessity. Gone are the days when only a few successful businessmen could think of buying a car. In the days of past, car was more than a need, it was considered as a status symbol. Only the possession of a car was enough to mark the economic stability of a person.

Today, things have changed. There are different types of cars available, from the highly lavish and stylish to the little low budgeted cars that can suit the pocket of everyone who has an average income. Each passing day, with the extensive competition and development in the technology, there are more numbers of different car models are coming into the market. This increase in the models of new cars gives the consumer the freedom to choose the one that best suits his requirements and needs.

With the facility of car loans offered by the banks, it has become more convenient to buy automobile of your own. Due to the high competition and the use of modern technology in manufacturing vehicles, some cars are also available at an affordable price. These factors have also helped a lot in increasing the number of different model cars as well as new jobs on the automobile industry.

These are some reason that shows why there is exponential growth of automotive industry and this industry has become a lucrative business. And if you really are fascinated by the automobiles, then finding yourself a promising automotive jobs can be a good option in the automobile industry.